Improve Marketing was a new agency, a startup, I set the business up in late February 2017 and at the time of writing this piece it was mid-April 2017 (this post has since been revised). At the time I only had one client and that was a marketing consultancy contract that was unfortunately only temporary, short term. So I needed to find more customers and create a new business strategy to generate leads and in turn contracts. I had done this before, In my career I had been a d

You may have dreamt about it for years but not felt comfortable to make the jump. You may have had some great bosses but have always wanted to be the boss of your own marketing company. Within this guide, 'How to Start your own Marketing Agency', we'll give you all the tools and resources that you need when starting your own marketing, Digital or Advertising agency. 10 steps to success broken down into manageable sections. Marketers are the beating heart of a business. They c

At the end of 2016 I decided that it was time for change. At the time I was working for a great brand with the security of a regular salary. I had built a strong marketing team that pretty much looked after itself, apart from the odd managerial issue of course. My background had always been agency and working client side was great but there was always something that felt.. Well, just a little unfinished. Something needed to change.. Our third baby was on the way and being on

I love digital marketing, I have blogged for years and I have used a huge array of CMS's working on clients websites. This experience gave me the ability to build my own website using popular CMS's. However, I chose to build my own website not because I could but because I should. It is my belief that in order to practice marketing you need to have a first hand knowledge of it, not simply learned it from a blog post or video. It is so easy, particularly when you are working o