Creating Brands from Businesses
So you want to build a brand.. That lofty mecca, that place that all marketers aspire to take their businesses too, that place where customers just buy your stuff because they love you... Hmm. Challenging.
Becoming a brand is a difficult target to set yourself. It's more than just great design or even a flawless product (although that helps). Brand is a set of values that your customers resonate with and get. It can be a story. The way that you treat your customers. Its a feeling within a company, a shared goal. Brand is something delivered from the top down a camaraderie shared and understood throughout the business. Developing or creating a brand is more than an identity or set of guidelines its a way of doing business.
Developing a brand requires a strategy, market research, competitor analysis. The business and the way that your business portrays itself to its customers needs to be in harmony. From logo design and development to packaging, how your team communicate with your customers to having consistent brand assets. Improve Marketing can help you turn your business into a brand, charge more for your product, sell more services, to become the number one in your sector.
Ready to build your brand? If you would like to talk about developing your brand why not get in touch with the number one brand development agency in Suffolk.
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We can't wait to hear from you, we love working with and developing brands! Contact us today and lets get started.
Principle Brand Marketing Consultant
Paul Lymer is the principle brand marketing consultant and founding Director at Improve Marketing. Consulting and working within the marketing and advertising industry for over 20 years he was worked with large and small business in the UK and overseas helping to develop brands and execute marketing strategies that drive growth.
We are Improve Marketing
THE FULL SERVICE MARKETING AGENCY
We’re an independent full service marketing agency with just one goal: We want to make businesses more successful with great marketing.
Our full service offering allows businesses like yours to manage and control multi-channel marketing strategies and deliver effective marketing campaigns with a single point of contact. No fuss, just great marketing.
We work with ambitious companies and brands helping them to thrive in the fast moving world of marketing, advertising and digital marketing.
We make marketing work hard and deliver results.