Mission, values and goal
To make businesses better by improving their marketing
As a guiding light, a set of signposts if you like, we wanted to layout how we are going to succeed in our mission and achieve our goal. Some rules or values to help us get there. Rules that I (the writer, Paul Lymer) have always tried to follow throughout my career, some that I have learned along the way.
Be curious. Investigate. Ask why and follow through and try new ideas. Progress, positive progress is made by challenging yourself, your data, your ideas and seeing what happens.
Analysis of your data, know your customer, targeting the right demographic, understanding the channel or market that you are working in.
Your actions define how you work and sometimes the more difficult path can be scary. Challenge.
Be a realist when it comes to reviewing a situation, overplaying can lead to disappointment, underplaying will reduce the satisfaction when you achieve your goal.
Simply learn. You can't always stay ahead of the curve but you can do your best to keep up with it. Learn from your mistakes too.
Time is short, but making time to celebrate the wins reinforces good habits, behaviours and results.
Enjoy the journey
Perhaps the most difficult but the most important of all.
To build a successful marketing business that we are proud of and enjoy what we do
Paul Lymer Director at Improve Marketing
We are Improve Marketing
THE FULL SERVICE MARKETING AGENCY
We’re an independent full service marketing agency with just one goal: We want to make businesses more successful with great marketing.
Our full service offering allows businesses like yours to manage and control multi-channel marketing strategies and deliver effective marketing campaigns with a single point of contact. No fuss, just great marketing.
We work with ambitious companies and brands helping them to thrive in the fast moving world of marketing, advertising and digital marketing.
We make marketing work hard and deliver results.