Get Your Business Found in AI-Generated Search Results
The way people search is changing. Potential customers are no longer relying on a list of traditional search results alone. They are asking detailed questions through Google AI Overviews, ChatGPT, Gemini, Bing Copilot and other AI platforms.
These systems don’t simply rank websites. They research, compare and summarise information before recommending businesses, products and services.
Improve Marketing helps UK businesses strengthen their visibility across AI search without losing sight of traditional Google rankings. We combine proven SEO with content development, technical optimisation, digital PR and authority building to make your business easier to find, understand and reference.
AI search optimisation isn’t a replacement for SEO. It is the next stage of it.
SEO Experience Includes:
An AI SEO Strategy Built Around Your Business
Improve Marketing is an award-winning SEO agency helping businesses improve their visibility in both traditional and AI-powered search.
There is no universal shortcut for appearing in an AI-generated answer. Each platform assesses content, authority, relevance and trust in slightly different ways. Your strategy must reflect your market, your customers and the questions they ask.
We begin by assessing how AI systems currently interpret your business. We examine where your brand is mentioned, which competitors are being recommended, what sources AI platforms rely upon and where your website lacks the information or authority needed to compete.
This allows us to build a focused AI SEO strategy based on real opportunities rather than passing trends or technical gimmicks.
See How Your Business Appears in AI Search
AI visibility can be measured. We track the questions potential customers are asking and monitor which businesses are mentioned, recommended and cited in the answers.
Our reporting can show:
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How often your brand appears in AI-generated results
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Which platforms mention your business
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The prompts and questions that trigger a mention
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Which pages and third-party sources are being cited
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How your visibility compares with key competitors
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Where new content or authority is needed
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Changes in visibility and citations over time
This gives you a clearer picture of whether AI platforms understand your business and when they are presenting it to potential customers.
Be Visible Wherever Your Customers Search
AI search is spread across a growing number of platforms. We focus on the places most relevant to your customers and your market.
Google AI Search
Appear within Google AI Overviews and AI Mode, where Google explores related searches and produces detailed, source-backed answers.
ChatGPT Search
Help ChatGPT understand your business, expertise and services when people use it to research providers, products and purchasing decisions.
Microsoft Copilot
Strengthen your visibility across Microsoft’s AI-powered search experience, which draws upon Bing and a range of trusted online sources.
Google Gemini
Build the content, authority and clarity needed to appear when people use Gemini to research businesses, compare options and ask detailed questions.
Perplexity
Improve your presence within Perplexity’s source-led answers and monitor when your website or other trusted mentions of your business are cited.
How We Build Your AI Search Visibility
AI Visibility Audit
We start by finding out how AI platforms currently understand and present your business.
Our audit examines brand mentions, citations, source coverage, competitor visibility, content gaps and the questions your potential customers are asking. We also review the technical health of your website and whether important information can be found and understood.
The result is an honest assessment of your existing AI visibility and the areas most likely to improve it.
Strategy and Priorities
We turn the audit findings into a practical AI SEO strategy.
This includes the topics and prompts worth targeting, pages that need improving, new content opportunities, technical work, digital PR, link acquisition and ways to strengthen your brand’s authority across the wider web.
Every recommendation is prioritised according to its likely commercial value. We focus on the searches that could introduce your business to genuine customers, rather than chasing mentions that look impressive but deliver little value.
Implement and Grow
Once the strategy is agreed, we put the strategy into action.
We improve existing pages, create useful new content, strengthen technical signals and build the third-party authority that AI platforms use when assessing businesses.
Visibility is then monitored across selected prompts and platforms. This allows us to see what is changing, identify new opportunities and continue developing your presence as AI search grows and evolves.
The Foundations of Effective AI SEO
Strong Technical Foundations
AI search still depends heavily on crawlable and indexable web content.
We review your website structure, internal linking, indexation, page performance and technical signals.
We make sure important information isn’t hidden behind scripts, blocked from crawlers or spread across pages that compete against each other.
Technical SEO won’t make an AI platform recommend an unsuitable business, but poor technical performance can prevent a suitable business from being properly assessed.
Authority Beyond
Your Website
A business cannot establish its authority by simply declaring itself to be an expert.
AI platforms often look for corroboration from independent sources. These may include respected industry websites, news publications, professional profiles, directories, reviews, partner sites and other places where your business is discussed.
Our digital PR and link-building work helps strengthen these external signals. We focus on relevant, credible coverage that supports your reputation with both search platforms and potential customers.
Clear, Expert-Led Content
AI platforms need useful information from credible sources. Thin, generic or heavily repeated content gives them little reason to reference your business.
We create and improve content that draws upon genuine experience, answers important questions and provides something more useful than information already repeated across dozens of other websites.
This may include service pages, guides, comparisons, original insights, case studies, research, expert commentary and clear answers to common customer questions.
The goal isn’t to write for a machine. It is to give people genuinely useful information that AI systems can confidently find and reference.
Clear Brand and
Entity Signals
Your website should make it easy to understand who you are, what you do, where you operate and why your information can be trusted.
We connect your services, expertise, people, locations, case studies and external profiles into a clearer overall picture. Consistent information and strong internal relationships help search and AI systems understand the context surrounding your business.
This is particularly important where several companies offer similar services or use similar language to describe what they do.
Real Results from AI Search Optimisation
AI SEO should produce something more meaningful than a collection of new terms and technical promises. It should improve how often a business is found, mentioned and recommended when potential customers use AI-powered search.
The examples below are taken from active campaigns across different sectors. They show how we measure brand mentions, prompt rankings, citations and visibility within Google’s generative AI features.
Business names and search prompts have been anonymised, but the performance data is genuine.
Leading Competitors in AI Brand Mentions
AI platforms don’t always recommend just one business. They may mention several brands and place them in a clear order of preference.
In this example, our client appeared in 31.3% of tracked AI responses, well ahead of the three main competitors. The brand was also most often mentioned first, giving it a stronger position at the point when potential customers were comparing their options.
This reporting helps us measure real competitive visibility rather than relying on occasional manual searches.
First-Place Visibility Across Valuable AI Searches
We track the real questions potential customers ask across AI-powered search platforms.
This example shows a brand ranking first across a range of commercially valuable prompts. We also monitor the number of sources cited within each answer, helping us understand where AI platforms find their information and which signals are supporting the result.
Prompt-level tracking shows exactly where a brand is visible, where competitors are gaining ground and what should be prioritised next.
Growing Visibility in Google’s AI Features
AI search performance is becoming increasingly measurable through Google Search Console.
In this example, content achieved 19,800 impressions within Google’s generative AI features. Daily visibility rose steadily throughout the reporting period, climbing from around 150 impressions per day to more than 500.
This upward trend shows how strong SEO foundations, useful content and growing authority can increase a website’s reach as Google’s AI-powered search experiences develop.
Recognised in Local AI Search Results
AI visibility can also help businesses appear when people search within a specific location.
As part of our own testing, we asked ChatGPT to recommend 'AI SEO agencies in Suffolk'. Improve Marketing appeared first and was highlighted as the preferred choice for an integrated SEO and AI visibility campaign.
This is one example from a single prompt, and AI-generated results can change. However, it shows that ChatGPT can connect Improve Marketing with our location, services and specialist AI search expertise.
While we’re based in Suffolk, we deliver full service SEO and AI search strategies for businesses throughout the UK and internationally.
ChatGPT search 'AI SEO Agencies in Suffolk'
AI SEO Is Still Built on Great SEO
AI search has introduced plenty of new terms, tools and supposed shortcuts. The reality is much simpler.
Google’s generative search features remain grounded in established search and quality systems. Websites still need to be technically sound, useful, authoritative and trusted - the foundations that an SEO agency will deliver.
AI platforms can also compare your website with reviews, news, directories and other independent sources before producing an answer. Successful AI SEO must therefore bring together strong content, technical SEO and wider online authority.
At Improve Marketing, we build on proven SEO practices to help businesses succeed across a broader search landscape.
What Is the Difference Between SEO and AI SEO?
Traditional SEO helps your pages appear prominently when someone searches through Google, Bing or another search engine.
AI SEO extends that work to search experiences that generate a direct answer. Instead of presenting ten separate results, an AI platform may research the subject, compare sources and recommend a small number of options.
The two disciplines share the same foundations:
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Technically accessible websites
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Helpful and original content
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Clear subject relevance
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Trusted links and third-party references
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Demonstrable experience and expertise
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A strong reputation
AI SEO places more emphasis on how clearly your expertise is expressed, how your business is connected to trusted sources and whether your information answers the wider questions behind a search.
The right strategy shouldn’t force you to choose between traditional SEO and AI search. It should improve your visibility across both.
AI Search Optimisation Across Different Sectors
People use AI search differently depending on what they are researching.
A software buyer might ask for a comparison of dealer management systems. Someone planning a corporate event may ask for suitable venues in a particular city. A manufacturer might search for a specialist supplier that meets a detailed technical requirement.
Improve Marketing has experience across B2B, automotive, retail, manufacturing, leisure, tourism, finance, food and drink, ecommerce and professional services.
We use that wider marketing experience to identify the questions behind a purchasing decision, not just the keywords surrounding a service.
Learn more about AI Search
AI SEO Frequently Asked Questions
What is AI SEO?
AI SEO is the process of improving how a business, brand or website appears within AI-powered search results. This can include Google AI Overviews, AI Mode, ChatGPT, Gemini, Microsoft Copilot and Perplexity. It combines traditional SEO with expert content, brand authority, digital PR, technical optimisation and ongoing AI visibility monitoring.
Is AI SEO replacing traditional SEO?
No. Traditional SEO remains central to AI search visibility. Google’s AI features use information from its search index and its existing quality systems. Other AI platforms also rely upon accessible web pages and trusted online sources. A business that neglects technical SEO, content and authority is unlikely to build lasting visibility in either traditional or AI-powered search.
Does my website need an llms.txt file?
An llms.txt file is not currently required to appear in Google’s AI search features. Google has said it does not use this file for its search or generative AI features. Other platforms and technologies may evolve, so we monitor developments. However, we don’t recommend adding technical files simply because they are fashionable.
Do I need special schema for AI search?
There is no special AI schema that guarantees inclusion in an AI-generated answer. Accurate structured data can still help search engines understand certain types of visible information and make pages eligible for established search features. We use it where it has a clear and valid purpose.
Which AI platforms should my business target?
That depends on your audience. Google’s AI search features are likely to be important for most businesses because of Google’s existing reach. ChatGPT, Gemini, Microsoft Copilot and Perplexity may also be relevant depending on your customers and the way they research services. We focus on the platforms and prompts most likely to influence genuine purchasing decisions.
What are AEO and GEO?
AEO stands for Answer Engine Optimisation. GEO usually means Generative Engine Optimisation. Both describe work intended to improve visibility within AI-generated answers. While the terminology is new, much of the underlying work remains rooted in good SEO, useful content and credible brand authority. We normally use “AI SEO” or “AI search optimisation” because these terms are clearer for most businesses.
How do you measure AI SEO performance?
We track a selected group of commercially relevant prompts across suitable AI platforms. Reporting can include brand mentions, citation frequency, cited pages, competitor visibility, platform coverage and changes over time. We also continue to monitor traditional rankings, organic traffic, enquiries and revenue wherever that data is available.
How long does AI SEO take?
Timescales depend on your existing authority, website, market and level of competition. Some improvements may be picked up relatively quickly, particularly where an established site already has strong content and authority. Building consistent visibility across a wide range of prompts usually requires ongoing work.
Can AI SEO help a local business?
Yes. People increasingly use detailed questions to find local companies, venues, tradespeople and professional services. Accurate location information, strong local pages, reviews, business profiles, local coverage and consistent third-party references can all support local visibility across traditional and AI-powered search.
Can you guarantee that ChatGPT or Google will recommend my business?
No reputable agency can guarantee a recommendation from an independent search or AI platform. We can improve the quality, clarity and authority of the signals available to those platforms. We can also monitor how visibility changes and focus work on the areas most likely to make a difference.
