B2B buyers are starting to use AI platforms to research problems, understand technical subjects and compare potential suppliers. Instead of entering a short keyword and visiting several websites, a buyer can ask ChatGPT, Google AI Mode or Gemini a detailed question. The platform may then explain the available options, identify suitable providers and cite the sources it used. For B2B companies, this creates a new visibility challenge. Ranking in traditional search results stil

B2B content should do more than bring people to your website. It should attract the right decision-makers, answer their commercial questions and help them feel confident about contacting your business. That sounds simple. In practice, plenty of companies publish articles without knowing where those subjects fit within the sales journey. Traffic may increase, but enquiries remain flat. Worse still, the content may attract students, jobseekers, consumers or businesses that were

Bottom-of-funnel SEO targets people who are close to making a commercial decision. These buyers aren’t simply learning about a subject. They’re comparing suppliers, checking services, reviewing evidence and deciding which businesses to contact. For B2B companies, these searches can be far more valuable than broad informational traffic. Search volumes may be lower, but the commercial intent behind each visit is much stronger. A successful B2B SEO strategy helps your business a

Most manufacturing customers don’t arrive on a website, read one page and immediately request a quotation. They may be researching a problem that hasn’t been fully defined. They could be comparing materials, processes or possible suppliers. Technical, commercial and operational questions must often be answered before a decision can be made. Several people may also influence the purchase. An engineer wants to know whether you can meet the specification. Procurement will consid

Keyword research for a manufacturing business can be tricky. The products may be highly technical. Different buyers can describe the same component in different ways. Search volumes are often low, while the value of a single order may be very high. This means conventional keyword research can give manufacturers a distorted view of what matters. A broad phrase attracting 1,000 searches a month might produce little commercial value. A precise search used only 20 times could lea

A large product range should give a manufacturer more opportunities to appear in search. In practice, it can create just as many problems. Hundreds or thousands of products can lead to duplicate pages, weak descriptions, confusing categories and countless filtered URLs. Important products may sit several clicks away from the homepage. Others may only be accessible through a search box or JavaScript filter. There may also be an ERP or product information management system cont

AI SEO can work very well for B2B businesses, especially when customers need to research a complex product or service before making contact. Business buyers rarely choose a new supplier after one simple search. They may need to compare systems, check technical requirements, research integrations, assess risks and build a shortlist for other people to review. AI search is suited to this type of detailed research. Someone can give ChatGPT, Google AI Mode, Gemini, Copilot or Per

Getting your business mentioned in AI search results starts with making it easy to find, understand and trust. Platforms such as ChatGPT, Google AI Overviews, Gemini, Microsoft Copilot and Perplexity can research several sources before producing an answer. They may use your website, but they can also draw upon reviews, directories, news coverage, industry articles and other independent sources. This makes AI search visibility different from ranking one webpage for one keyword

Google AI Overviews and ChatGPT Search both use artificial intelligence to answer questions using information found online. However, they do not offer the same search experience or select and present information in exactly the same way. Google AI Overviews appear within Google’s existing search results. They give users an AI-generated summary while still providing access to traditional organic results, adverts, maps, shopping listings and other Google features. ChatGPT Search

An AI SEO audit examines how search engines and AI platforms find, understand and present your business. It can reveal whether your brand appears in AI-generated answers, which competitors are being recommended and which sources are shaping those results. The audit should also identify the practical work needed to improve your visibility. This may involve your website, content, technical SEO, reviews, links, digital PR or wider business information. Despite the new name, an A