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December 22, 2019

Improve Marketing |

There is a lot of discussion online on the subject of whether a website should or shouldn't have a homepage button. The trend over the last few years is to not have a home button on websites, instead opting for a clickable logo or another route to the homepage. How doe...

December 16, 2019

Improve Marketing |

You may have dreamt about it for years but not felt comfortable to make the jump. You may have had some great bosses but have always wanted to be the boss of your own marketing company. Within this guide, 'How to Start your own Marketing Agency', we'll give you all the...

December 15, 2019

Improve Marketing |

Improve Marketing was a new agency, a startup, I set the business and the website up in late February 2017 and at the time of writing this piece it was mid-April 2017. At the time  I only had one client and that was a marketing consultancy contract that was unfortunate...

December 13, 2019

Improve Marketing |

When it comes to digital marketing, it can often be too much to manage for some. It's not that it's overly difficult to manage your online strategy, but constantly keeping up -to-date about PPC and SEO and ABCDE (well, not the last one) can be challenging to follow if...

December 13, 2019

Improve Marketing |

Though online streaming services and video platforms, from Netflix to Youtube, are grabbing more and more eyeballs by the day, it’s a mistake to listen to the naysayers and their rhetoric that TV advertising is dead. Television still accounts for 37% the average UK res...

July 14, 2019

Improve Marketing |

With the exciting and shiny nature of more modern disciplines like SEO and social media marketing, email marketing might look like it’s relatively old-fashioned. However, while more established, email marketing still has amongst the largest potential reach and effectiv...

June 6, 2019

Improve Marketing |

If you aren’t already doing some SEO marketing for your business, you really do need to start doing so right now. Since search engines have existed, SEO marketing has been the primary driver of traffic to websites and the key to online success. Now that more and more p...

May 25, 2019

Improve Marketing |

Search engines didn't use to be very complicated. Getting a website to the top of searches was often as simple as applying the correct meta tags, with searches which included similar phrases yielding your site as a result. People took advantage of this simplicity, thou...

May 18, 2019

Improve Marketing |

If you’ve spent any time working on a website over the last few years, you’ll probably have some idea of the importance of SEO. This field has become a fundamental part of digital marketing in fact all marketing for many businesses, with success online often hinging up...

May 17, 2019

Improve Marketing |

Trying to market a local business can often feel like an impossible task. With so many companies relying on search engines or social media channels to get their website and indeed business out into the world, trying to compete with more well established businesses onli...

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