

Do you need a Home Button on your Website? Homepage SEO & UX explained.
There is a lot of discussion online on the subject of whether a website should or shouldn't have a homepage button. The trend over the...


60+ Ways a Marketing Agency can get New Business
Improve Marketing was a new agency, a startup, I set the business up in late February 2017 and at the time of writing this piece it was...


How to start a Marketing, Digital or Advertising Agency in the UK
You may have dreamt about it for years but not felt comfortable to make the jump. You may have had some great bosses but have always...


Benefits and Advantages of TV Advertising
Planning an Ad Campaign or using thinking about using TV? If you are a business or brand that is looking to advertise on Television in...


Business Is Uncertain. Recession Is Coming. Is It Time To Cut Back On Marketing?
Businesses up and down the country have struggled to stay open during the last few months. The COVID-19 pandemic forced many businesses...


SEO Contractor, In-House Consultant Or Employee?
Want to drive more traffic to your website and make sure you’re the number one choice over your competitors? Then you’re going to need to...


Strategy and tactics to amplify and rank your content with better content promotion, syndication and
You are now producing great content. You have a content marketing plan. You are creating high value long form pieces of content that are...


Marketing Agency versus In-House Marketing Team
When it comes to your business’ marketing efforts, there is a lot that needs to be considered. However, before you can get into the nitty...


Wix site SEO: Tips and tricks for Wix website owners to promote their websites with better SEO
There is no denying that Wix is one of the most popular website builders out there at the moment. However, one gripe that a lot of people...


Getting back to business as usual with better marketing: How to recover lost business and rebuild af
Coronavirus (Covid-19) has impacted businesses and individuals across the world. Of course, there is a lot of suffering right now,...