

How Does ChatGPT Choose Which Businesses to Recommend?
People are increasingly asking ChatGPT to help them choose products, services and suppliers. They might ask for the best accountant for an ecommerce company, a suitable venue for a corporate event or an SEO agency that understands AI search. Instead of returning a standard list of links, ChatGPT can research the options and provide a shortlist within its answer. That creates an obvious question for business owners: how does ChatGPT decide which companies to recommend? There i


How to Measure Your Visibility in AI Search
Appearing in an AI-generated answer can place your business in front of someone while they are researching a service, comparing providers or deciding what to buy. But how do you know whether your business is actually visible? Measuring AI search visibility isn’t as simple as checking one Google ranking. Different platforms can produce different answers. Results may also change according to the wording of a question, the user’s location and the sources available at that time.


Why Contractor SEO Services Are Essential for Your Business
With the hustle and bustle of the internet, every website and business is trying to grab your online attention - businesses who live on the internet need more than just a website to succeed. You need to be visible in search engines and across AI to be found by your potential customers! But how do you do this? SEO contractors provide services that offer powerful solutions to help you dominate search engine rankings, get more traffic and attract high-quality leads. At Improve M


Business Marketing SEO: Why Do You Need SEO for your Business
If you aren’t already doing SEO for your business, you really do need to start doing so right now. Since search engines have existed, SEO marketing has been the primary driver of traffic to websites and the key to online success. Now that more and more people are using the internet to buy products and discover new companies, SEO is helping companies be discovered and increase their customer base by improving the amount of organic traffic driven to a website in search and by r


What Search Engine Marketing Consultants Do And Why You Need One
In the post below we'll talk about the role and some of the services that a SEM Consultant or consultancy can offer, how they can benefit yo


Why hire a marketing consultant? What do marketing consultants do, the cost, and how to find them.
Whatever your reasons to hire a consultant are, you may have not yet committed to hiring one yet. Why not? Perhaps you want to understand wh


Do you need a Home Button on your Website? Homepage SEO & UX explained.
There is a lot of discussion online on the subject of whether a website should or shouldn't have a homepage button. The trend over the...


60+ Ways a Marketing Agency can get New Business
Improve Marketing was a new agency, a startup, I set the business up in late February 2017 and at the time of writing this piece it was...


How to Start a Marketing or Digital Marketing Agency in the UK
You may have dreamt about it for years but not felt comfortable to make the jump. You may have had some great bosses but have always...


Benefits and Advantages of TV Advertising
Planning an Ad Campaign or using thinking about using TV? If you are a business or brand that is looking to advertise on Television in...






















