When it comes to digital marketing, it can often be too much to manage for some. It's not that it's overly difficult to manage your online strategy, but constantly keeping up -to-date about PPC and SEO and ABCDE (well, not the last one) can be challenging to follow if you have no experience.
Sometimes, it can be much easier to have someone who can explain it all to you in the most basic terms and manage the entire digital strategy for you. Having an expert on your side to manage your digital marketing plan can be invaluable to you and your business.
What Is A Digital Marketing Specialist?
Before you can understand the benefits of hiring one, you need to know what a digital marketing specialist can do for your business.
A Digital Marketing Specialist or internet marketing consultant will work alongside you or your marketing team, within your company adding new skills, strategic direction and tactical know how, they'll help you to create effective campaigns and advertising strategies online and help your business to exploit the riches and opportunities that are available online. These strategies can include anything from pay per click (PPC) to content marketing, search engine optimisation (SEO) to managing your social media strategies. A digital marketing specialist will work with your team to make your digital marketing work hard.
Read more about the pros and cons of hiring an SEO contractor or in house SEO employee.
A specialists whole goal is to increase the visibility of your business across all digital platforms online delivering effective and relevant traffic that converts into sales or leads.
The more exposure that you have, the more visitors that you get to your website, which then increases the opportunities to generate more business. When you get more people to your website, your sales increase naturally, but they'll also make sure that the traffic that you are getting is the right source of traffic, your customers, people that are going to buy from you.
Digital marketing specialists can do far more than this, too. Now, they can bring you brand new ideas for your social media and digital marketing strategies, and they can assist you in their implementation. Whether you are running an online shop and not yet harnessing how powerful it can be, or you have a long list of emails to get through to send personalised information to, your digital marketing specialist can help you with that too. Customer retention strategies to improving lead count or average order value.
Additionally, a good marketer will also make sure that your website is working efficiently. From assisting with a new build to improving the usability (UX) or conversion rate (CRO) of your existing site, their objective has a sole goal - to generate more revenue. If your website is not up to the job, they will be able to recommend a website design agency or agencies to help you build a new one, guiding and assisting with the whole process.
A digital marketing specialist can be everything that you need to solve a wide variety of digital issues that you are experiencing. If you are still trying to figure out why you should hire a digital marketing specialist, then feel free to read on while we cover the benefits of hiring such an expert and the reasons you should go for it at all. If you are convinced that you need one why not get in touch with us.
The Benefits Of Hiring A Digital Marketing Expert
Marketing Is Not A Part-Time Job
The marketing department in your business is not doing a small job. Marketing is the if the life blood of growth. Business leaders are sharp and savvy, and while you may have a good idea about what is involved in keeping your business marketing plan alive, you certainly aren't going to be an expert in the subject unless that is your sole focus.
You, as a business leader need individuals in your marketing team that are capable of achieving your goals and targets. They need to be focused on the promotion of your business because you just don't have time to be a marketing expert on top of everything else! As you grow, you need to focus all of your time and energy on networking and business development; so marketing should not be something that you need to be heavily involved with. Your team need to be doing that for you. Adding an expert to your team will ensure that your digital marketing is efficient and effective.
Saving Time & Money
It's in your best interests as a business leader to save as much time and money as you possibly can. Some business owners put aside the idea of a digital marketing specialist because of cost, but it's not just an expense - it's an investment. You can hand over your entire digital marketing strategy to an expert who will take it on for you and manage everything so that you are saving your own time. Hiring someone isn't always cheap, no, but do you want cheap or do you want an expert who can take your digital marketing strategy to the next level?
The Chance To Grow
You get the chance to learn more about marketing when you bring a marketing expert into your midst. You will be able to learn and gain valuable insights, find out new techniques and tactics, new opportunities to help your business to grow.
A specialist will know more about the industry than you, they'll help you to utilise your existing customer base for referrals and build customer relationships. It's important that you get the right knowledge from an expert, someone wants to understand your business, a specialist with experience who knows how to grow it.
You NEED An Expert
Digital marketing is not easy to manage. There are multiple channels and websites that you must manage, and you need to be able to build your engagement and create brand awareness - you need an expert for this who can help you to tell your business story. This brand storytelling is going to help you to sell products, and as we are exposed to so many ads every day, you need to cut through all of that noise and be noticed. An expert in your business can help you to negotiate the area of the digital world that you may have no knowledge of - it's vital to your business. A Digital Marketing expert can provide fresh eyes and revitalise stale strategies, you'll benefit from their experience. They will save you money and deliver stronger returns.
Reasons You Should Hire A Digital Marketing Expert
Cost matters when you are hiring staff. A digital marketing expert can offer flexibility and you only need to hire them for the time necessary to deliver the activity. Yes, they would be more than a permanent hire on a day rate, but do you need someone full-time? Perhaps you only need an hour a day to deliver what you need. A good marketer will price on this basis, providing enough time to deliver the marketing without the overheads that come with a permanent hire. This makes their expertise affordable to most sizes of business.
A digital marketing specialist will probably have years and years working with businesses like yours. This expertise comes from experience, working across multiple sectors. They have cut their teeth in the industry and know what will and will not work. In many instances a digital marketing specialist will know the short cuts to success and start delivering results for you straight away. Buy experience and benefit from the results.
The Best Tools
The marketing industry is filled with technology now, which can make it very difficult to know precisely what is best for your business. There is a huge plethora of marketing and tracking tools available. Tools like this can cost a lot of money, but provide important insight. If they are not already using tools that can support your business it is highly likely that they will know which ones will be most useful to you.
Knowing The Customer
Understanding the customer, how to target them and when to convert them into a sale is the key to making digital marketing work. A specialist will glean this information from you and your team, probably undertaking some additional market research to understand them better and filling in the gaps with analytical tools and business data. Knowing what makes your customers tick and how to talk to them is the most important thing. Overlaying this information with the correct tactics, timing and strategy is how they will deliver value. They will also want to understand their customer better too - you! A digital marketing specialist will want to take care of that relationship too, making sure that you get the value that you require and to guarantee future work by helping your business to grow.
Improve Marketing is an award winning marketing and digital marketing company. We provide expert consultancy services that will help your business to grow online. Whether you are an established business that has been using digital marketing to talk to your customers for years or if you don't yet know how Digital Marketing can help your business grow, why not get in touch with one of our specialists and let's talk about how we could help your business succeed online.
Contact Improve Marketing today.